About Us

Althyri is a media and events company reshaping the future of pageantry in Sierra Leone.

Our name is born from shared legacy - a quiet tribute to vision, purpose, and impact. More than a brand, Althyri is a symbol of transformation, sisterhood, and the unwavering belief that representation can change narratives.We exist to elevate women, amplify culture, and build platforms where identity becomes power. Every initiative we lead is rooted in intention - crafted to honor heritage, celebrate brilliance, and prepare Sierra Leonean women to rise with confidence, clarity, and purpose.

Shaping a New Era of Representation

We are not merely reimagining pageantry in Sierra Leone; we are etching Mama Salone’s place on the global stage. With a pragmatic approach and a clear sense of purpose, we cultivate platforms where contestants rise beyond the stage - equipped to lead, inspire, and contribute meaningfully to nation-building.

We are restoring pageantry as a prestigious pursuit - one young girls can dream of with dignity, ambition, and pride. Every journey is shaped with intention, turning aspirations into real, lasting impact.

Because this is more than glitz and glamour.
It’s more than a crown.
It’s a legacy.

The Althyri Reign

More than a Crow n - It's a Legacy

At Althyri, every crown carries a calling. Our titleholders don’t just wear the crown - they embody it. Through a holistic preparation journey, we nurture her growth as a leader, cultural ambassador, and advocate for impact.

We create platforms where she rises beyond the stage - equipped to represent Sierra Leone with pride, purpose, and poise. Her journey is intentional, ensuring she is prepared not only to compete, but to lead.

What Sets Us Apart

At Althyri, we don’t just host pageants—we cultivate movements. Our approach is rooted in purpose, shaped by culture, and elevated by global ambition. What sets us apart is not just what we offer, but how we prepare each woman to rise with intention, impact, and identity.

Cultivating Legacy

From her first step in our program, each titleholder embarks on a holistic journey designed to refine her voice, sharpen her presence, and align her aspirations with leadership, advocacy, and personal growth.

Stories Woven in Culture

We honor Sierra Leone’s heritage by threading tradition through every element — fashion, music, art, and narrative.

Prestige Meets Heritage

We align with international standards while remaining deeply rooted in our national identity.

A Platform Beyond the Crown

Our commitment extends far beyond coronation night. We equip every woman with tools that outlast her reign — mentorship, media training, advocacy development, and opportunities that strengthen her voice and expand her influence

The Visionaries Behind the Movement

Our Team

Our team is a collective of professionals who bring precision, care, and conviction to every step of the journey. From contestant selection to program design, we uphold a fair and transparent process — ensuring that every woman is given the opportunity to rise with authenticity, pride, and purpose.

At the helm is a trio of visionary women whose combined expertise spans media, mentorship, branding, and contestant development. Their leadership is rooted in collaboration, cultural pride, and a shared commitment to elevating pageantry as a platform for transformation.

Together, we shape more than events — we shape experiences. From backstage logistics to on-stage brilliance, every detail is crafted with intention. Our team cultivates an environment where growth is nurtured, voices are amplified, and legacy is born.